author: Hayden Noel

2009-08-15

Bloomsbury Publishing PLC

Basics Marketing Consumer Behaviour
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"Basics Marketing: Consumer Behaviour" highlights the impact of the digital world on consumer behaviour, and how it has created a borderless marketplace. The content flows from a micro orientation, focusing on the consumer as an individual, through to a macro approach, which examines how consumers function within a group setting and how this affects their behaviour. Early chapters draw heavily from psychology while the latter chapters lead students through sociology and anthropology theories.
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AED 190
Easy Payment Plan
Easy Payment Plans
EPP available for order over AED 1,000
i
"Basics Marketing: Consumer Behaviour" highlights the impact of the digital world on consumer behaviour, and how it has created a borderless marketplace. The content flows from a micro orientation, focusing on the consumer as an individual, through to a macro approach, which examines how consumers function within a group setting and how this affects their behaviour. Early chapters draw heavily from psychology while the latter chapters lead students through sociology and anthropology theories.
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publisher

Bloomsbury Publishing PLC

Specifications

Books

Number of Pages
176
Publication Date
2009-08-15
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