Staff ID:
author: Jean-Marc Lehu
2007-03-03
Kogan Page Ltd
Branded Entertainment: Product Placement And Brand Strategy In The Entertainment Business
AED
330
Easy Payment Plans
i
Same-day to 2-day delivery
Check availability in store
Please enable your browser location services in order for us to help you get personalized store listing based on your current location. Alternatively, you may proceed to choose store from list or search for your favorite store.
Store finder
"Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale."
Patrick Quinn, PQ Media
Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media.
Citing examples from film, to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; methods employed by different brands
Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and exploiting the opportunities afforded by advances in technology to spread the message across multimedia channels.
"Lehu explores the long history of product placement , and discusses its potential in the future".
Patrick Quinn, PQ Media
Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media.
Citing examples from film, to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; methods employed by different brands
Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and exploiting the opportunities afforded by advances in technology to spread the message across multimedia channels.
"Lehu explores the long history of product placement , and discusses its potential in the future".
330.0
100.0
200.0
AED
330
Easy Payment Plans
i
You Might Also Like
"Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale."
Patrick Quinn, PQ Media
Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media.
Citing examples from film, to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; methods employed by different brands
Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and exploiting the opportunities afforded by advances in technology to spread the message across multimedia channels.
"Lehu explores the long history of product placement , and discusses its potential in the future".
Patrick Quinn, PQ Media
Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media.
Citing examples from film, to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; methods employed by different brands
Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and exploiting the opportunities afforded by advances in technology to spread the message across multimedia channels.
"Lehu explores the long history of product placement , and discusses its potential in the future".
View full description
View less description
publisher
Kogan Page LtdSpecifications
Books
Number of Pages
280
Publication Date
2007-03-03
View more specifications
View less specifications
Customers