author: Joseph Sugarman

2007-01-02

John Wiley & Sons Inc

The Adweek Copywriting Handbook: The Ultimate Guide To Writing Powerful Advertising And Marketing Co
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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AED 210
Easy Payment Plan
Easy Payment Plans
EPP available for order over AED 1,000
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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publisher

John Wiley & Sons Inc

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Books

Number of Pages
368
Publication Date
2007-01-02
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