Brand: HARVARD UNIVERSITY PRESS UK
MODEL: 9798892793087
Blue Ocean Strategy - Enhanced Edition - How To Create Uncontested Market Space and Make The Competition Irrelevant | W. Chan Kim
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Blue Ocean Strategy - Enhanced Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant presents a proven framework for creating new market opportunities instead of competing in crowded industries. This enhanced 20th anniversary edition includes a new preface, updated case studies, and additional examples that demonstrate the principles of Blue Ocean Strategy.
- Strategic Framework - Introduces a systematic approach to creating uncontested market space
- Enhanced Edition - Features a new preface and updated 20th anniversary content
- Updated Case Studies - Includes in-depth examples featuring NVIDIA and Taylor Swift
- Practical Insights - Provides tools and real-world examples for business strategy and innovation
- Expanded Resources - Includes a curated list of over fifty Blue Ocean case studies across industries
Blue Ocean Strategy - Enhanced Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant presents a proven framework for creating new market opportunities instead of competing in crowded industries. This enhanced 20th anniversary edition includes a new preface, updated case studies, and additional examples that demonstrate the principles of Blue Ocean Strategy.
- Strategic Framework - Introduces a systematic approach to creating uncontested market space
- Enhanced Edition - Features a new preface and updated 20th anniversary content
- Updated Case Studies - Includes in-depth examples featuring NVIDIA and Taylor Swift
- Practical Insights - Provides tools and real-world examples for business strategy and innovation
- Expanded Resources - Includes a curated list of over fifty Blue Ocean case studies across industries