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Brand:  HARVARD UNIVERSITY PRESS UK

MODEL:  9798892793087

Blue Ocean Strategy - Enhanced Edition - How To Create Uncontested Market Space and Make The Competition Irrelevant | W. Chan Kim

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Blue Ocean Strategy - Enhanced Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant presents a proven framework for creating new market opportunities instead of competing in crowded industries. This enhanced 20th anniversary edition includes a new preface, updated case studies, and additional examples that demonstrate the principles of Blue Ocean Strategy.

  • Strategic Framework - Introduces a systematic approach to creating uncontested market space
  • Enhanced Edition - Features a new preface and updated 20th anniversary content
  • Updated Case Studies - Includes in-depth examples featuring NVIDIA and Taylor Swift
  • Practical Insights - Provides tools and real-world examples for business strategy and innovation
  • Expanded Resources - Includes a curated list of over fifty Blue Ocean case studies across industries
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AED 145
Easy Payment Plan
Easy Payment Plans
EPP available for order over AED 1,000
i

Blue Ocean Strategy - Enhanced Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant presents a proven framework for creating new market opportunities instead of competing in crowded industries. This enhanced 20th anniversary edition includes a new preface, updated case studies, and additional examples that demonstrate the principles of Blue Ocean Strategy.

  • Strategic Framework - Introduces a systematic approach to creating uncontested market space
  • Enhanced Edition - Features a new preface and updated 20th anniversary content
  • Updated Case Studies - Includes in-depth examples featuring NVIDIA and Taylor Swift
  • Practical Insights - Provides tools and real-world examples for business strategy and innovation
  • Expanded Resources - Includes a curated list of over fifty Blue Ocean case studies across industries
View full description
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