Staff ID:
author: Utpal Dholakia
2022-10-21
Edward Elgar Publishing Ltd
Advanced Introduction To Digital Marketing
AED
250
Easy Payment Plans
i
Same-day to 2-day delivery
Check availability in store
Please enable your browser location services in order for us to help you get personalized store listing based on your current location. Alternatively, you may proceed to choose store from list or search for your favorite store.
Store finder
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.
Key Features:
Builds upon influential articles to advance knowledge
Provides a state-of-the-art review for each area of digital marketing
Showcases an original Customer-Centric Digital Marketing Framework to effectively organise digital marketing research
This Advanced Introduction will be a crucial read for scholars and researchers of marketing and those working with brand marketing, customer experience and social media.
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.
Key Features:
Builds upon influential articles to advance knowledge
Provides a state-of-the-art review for each area of digital marketing
Showcases an original Customer-Centric Digital Marketing Framework to effectively organise digital marketing research
This Advanced Introduction will be a crucial read for scholars and researchers of marketing and those working with brand marketing, customer experience and social media.
250.0
100.0
200.0
AED
250
Easy Payment Plans
i
You Might Also Like
Your Browsing History
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.
Key Features:
Builds upon influential articles to advance knowledge
Provides a state-of-the-art review for each area of digital marketing
Showcases an original Customer-Centric Digital Marketing Framework to effectively organise digital marketing research
This Advanced Introduction will be a crucial read for scholars and researchers of marketing and those working with brand marketing, customer experience and social media.
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.
Key Features:
Builds upon influential articles to advance knowledge
Provides a state-of-the-art review for each area of digital marketing
Showcases an original Customer-Centric Digital Marketing Framework to effectively organise digital marketing research
This Advanced Introduction will be a crucial read for scholars and researchers of marketing and those working with brand marketing, customer experience and social media.
View full description
View less description
publisher
Edward Elgar Publishing LtdSpecifications
Books
Number of Pages
184
Publication Date
2022-10-21
View more specifications
View less specifications
Customers