Staff ID:
author: Andy Nairn
2021-06-08
Harriman House Publishing
Go Luck Yourself: 40 Ways To Stack The Odds In Your Brand'S Favour
AED
160
Easy Payment Plans
i
Same-day to 2-day delivery
Check availability in store
Please enable your browser location services in order for us to help you get personalized store listing based on your current location. Alternatively, you may proceed to choose store from list or search for your favorite store.
Store finder
Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story – and every failure.
In Go Luck Yourself, one of the world's leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand's favour.
Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand.
He'll show you how to uncover your organisation's hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day.
Written in a very accessible and entertaining style, this is the book you need to improve your brand's fortunes, in these turbulent times.
Now Go Luck Yourself . . .
In Go Luck Yourself, one of the world's leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand's favour.
Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand.
He'll show you how to uncover your organisation's hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day.
Written in a very accessible and entertaining style, this is the book you need to improve your brand's fortunes, in these turbulent times.
Now Go Luck Yourself . . .
160.0
100.0
200.0
AED
160
Easy Payment Plans
i
You Might Also Like
Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story – and every failure.
In Go Luck Yourself, one of the world's leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand's favour.
Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand.
He'll show you how to uncover your organisation's hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day.
Written in a very accessible and entertaining style, this is the book you need to improve your brand's fortunes, in these turbulent times.
Now Go Luck Yourself . . .
In Go Luck Yourself, one of the world's leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand's favour.
Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand.
He'll show you how to uncover your organisation's hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day.
Written in a very accessible and entertaining style, this is the book you need to improve your brand's fortunes, in these turbulent times.
Now Go Luck Yourself . . .
View full description
View less description
publisher
Harriman House PublishingSpecifications
Books
Number of Pages
228
Publication Date
2021-06-08
View more specifications
View less specifications
Customers