April Campaign 2025
At Virgin Megastore, being ahead of the curve isn’t just what we do — it’s who we are. As a retailer known for setting trends and curating what’s cool, we believe we have a responsibility to use our influence for something bigger.
It’s time to redefine what’s desirable.
It’s time to say that good is the new cool.
This campaign is about encouraging everyday sustainable choices — bringing your own water bottle, using a reusable mug, hopping on a bike instead of a car, recycling your batteries, refurbishing your phone.
These might seem like small steps, but together, they shape a culture. And culture is where real change begins.
We want to make the sustainable choice not just the right one — but the cool one.
The smart one. The must-have, can’t-miss, totally-you one.
By putting sustainability at the heart of what we promote, we’re saying loud and clear: doing good for the planet is part of the lifestyle we believe in.
Let’s set the trend. Let’s lead the change. Join us in making good the new cool, for a better now.
What's Happening This Month
Disposable cups are lined with plastic, making them hard to recycle and contributing to landfill waste. By switching to reusable mugs, you can help reduce this waste and make a positive impact on the planet.
Taking a fun bike or scooter ride for short trips reduces your carbon footprint by 75 percent, cuts traffic, lowers pollution and boosts your health.
Switching to reusable drinkware helps reduce plastic waste, conserve water, and protect the environment. It’s a simple change with a big impact!
Sustainability in Action
